How to create effective email surveys?

Email Surveys are the single most effective way to reach out to your customer base. Besides being a cost-effective means for collecting feedback, email surveys require very little effort from the customers’ side - all they would need is an active internet connection and a valid email address.

When it comes to creating an email survey, a lot of thought and planning should be put into it. You can’t just send out a survey without having a clear objective in mind.

Here’s how you can create effective email surveys:

  1. Know your audience: To get the best insights from your survey, you need to decide your target audience. Otherwise, it completely defeats the purpose of your survey. For instance, you can’t send a feedback survey about iPhones to Android users.

  2. Create compelling content: After deciding your target audience, the next step would be creating engaging content that can really grab the attention of your customers. So try to keep the content as clean and crisp as possible. Personalized content and branding are highly encouraged since it can add further appeal to your email survey.

  3. Add Stunning Visuals: Pairing an attractive design with engaging content can really make your email survey stand out from the multitude of emails your respondent would get on a daily basis.

  4. Embed your survey: Most respondents wouldn’t prefer being redirected to a website from their email inboxes. A great solution for this is embedding your survey in the email itself. While it wouldn’t be possible to include the entire survey in your email, you can just add the first question of your survey. This can really improve click-through-rates.

  5. Incentivize your email survey: Adding a discount or reward for customers who finish the survey can really boost those response rates. Furthermore, it causes your respondents to actually take time out to provide valuable feedback.

  6. The Unsubscribe button: This may seem ironic, but adding an unsubscribe button to your email survey gives a sense of freedom and flexibility to your customers. It gives out the message that your company values their consent and privacy.

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